How OneSoil handles user data

Our goal is to democratize digital agriculture, and we really mean it. User data privacy is at the core of all our technologies, and yes, our app is available at no cost to farmers. We know this is unusual, so here are the answers to the next questions you might ask us.
How do you handle user data?
Your data is your data, and that's a fact. We respect customer data and follow local laws and regulations for data privacy. This is the core of our Privacy Policy and Terms of Use. In short, we use data in a depersonalized form for product development and app improvements. We also use user field data input to provide value through features back to the user. The more specific the information you provide is, the more detailed the analysis of your fields will be.
How does that work?
For example, when you upload a file with field boundaries, we improve our field boundary predictions for the region. When you add a crop, we adjust field productivity zones and fill in the crop rotation table for you. When you add a crop, planting date, and harvest date, we show you growing-degree days, precipitation, and vegetation index (NDVI) charts. You can also add growth stages to those charts to see how the crops are developing.
How do you improve your app?
We use new datasets that we acquire during research with business partners to improve our algorithms and provide new features for app users. Please note that our business services are based on satellite data and machine learning solely.
Why does OneSoil offer a free app?
Because we earn money in a bunch of other ways. We know how to analyze huge amounts of satellite data, so we provide agricultural statistics for business partners based on that. For farmers who want more field data, we help identify the limiting factor for yield and conduct field trials for variable-rate application of seeds and fertilizers. We also offer such clients easy-to-use weather sensors and modems for farm machinery.

For agricultural holdings, we provide field analysis for their hundreds of thousands and even millions of hectares. They value our analysis of huge amounts of satellite and field data and the recommendations based on that analysis.